Whether an individual or a family or a small business— achieving the best financial life is a big challenge for most customers. The journey entails innumerable small decisions over decades to lead you to a better outcome. As long as there’s friction, complexity, and lags, a lot of folks simply aren’t going to do it. But if you do that for small businesses, it completely changes the game for consumers. There are still a lot of opportunities to reduce friction in the system.
Thanks to embedded finance, food delivery apps such as Zomato and Swiggy enable consumers to make payments in a fraction of seconds without switching between apps or entering bank details. API is a science behind these integrations, enabling frictionless, faster, simpler, and more convenient experiences when and where they need them.
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