We have been talking about data being the next new thing for a long time, but we are now at a point where businesses can monetize their data.
Taking the payment data and marrying it to the sales piece, gives the merchant full visibility into the business, to manage operations in a cost-efficient way
There lies the opportunity for ISVs, which can take that data, and create products and services of value for their merchant customers — if they can tap into a reliable data stream.
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